At the yearly strategy kick off we realised we had more questions than answers about a key persona in the ecosystem; the real estate agent’s job, independent of the role Property Finder played in their journey.

Together with the team we set out to map, understand and evaluate an agent’s core job to be done when selling or renting real estate in UAE.

I led the discovery effort to understand the audience, followed by a series of workshops to define an evidence based B2B strategy and roadmap that would enable the organisation to better serve their customers