About
About

Over the last decade I've seen a lot—
from seed startups to NASDAQ companies,
from B2C mobile apps to B2B SaaS software,
from travel to HR and Finance
I've led design processes and teams from early ambiguity to strategic clarity, through to post launch optimisation.
With each experience, I’ve continued to hone my craft and approach at the intersection of creativity, strategy and technology, driven by a relentless pursuit of elevating design, peoples lives, and our world, with the things I put out there.
Childhood
Showing creative tendencies
…as told by my family
~1999
B2C
Publishing
Media
Junior Visual Designer
2014
B2C
E-Commerce
Travel
NASDAQ: TRVG
Product Designer & Mentor
August 2017 - March 2021
Digital Designer
August 2015 - July 2017
B2C
E-Commerce
iGaming
Seed
Product Design Consultant
August 2018 - December 2018
B2B2C
SaaS
Real Estate
Series B $120m
Lead Product Designer
April 2021 - April 2022
B2B
SaaS
HR & Finance
Series B $120m
Head of Product Design
January 2023 - April 2024
Lead Product Designer
May 2022 - December 2022
Consulting
All industries
Experience Design Consultant
April 2024 - Present
I operate at the intersection of strategic collaboration and hands on delivery.
The starting point of a project is ambiguous and daunting. Design is uniquely positioned to uncover the ambiguity and turn it into strategic and tangible clarity.